AKAM: 41.57
LVLT: 1.46
LLNW: 8.03
A good company can be chosen by picking out an attractive industry, and deciding who the industry leader is. Sometimes it is easy to pick out the industry leader, and other times not. What can be hard is deciding how much you want to pay for an industry leader.
I want to get a piece of the emerging industry developing for internet content providers and distributers. Many of these companies have extremely high valuations, but I personally think they are warranted. The internet is being used to stream movies (Netflix), watch video, consume content, and stream music. As such, there is a huge demand for fast and secure delivery of this content. I decided to start my research of finding these companies by seeing which companies Netflix uses to distribute their content. Limelight Networks (LLNW), Akamai Technologies (AKAM), and Level 3 Communications (LVLT) share a deal with Netflix for usage of their custom software and hardware solutions to deliver all of the streaming movies Netflix offers. I then decided to compare these companies against each other to see who has the greatest investing potential.
Limelight Networks (LLNW)
Company Description – Yahoo! Finance
The company delivers content for traditional and emerging media companies or content providers, including businesses operating in the television, music, radio, newspaper, magazine, movie, videogame, software, and social media industries; online businesses operating e-commerce storefronts; and government organizations and corporate or enterprise businesses that operate a Web site.
Key Ratios
No Debt
Exp Growth for next 5 yrs: 14.25%
38% increase in price YTD
57 Million of cash equivalents
EPS of .01 in 4th quarter (first profit in company history)
Outlook
LLNW is one of the lower tier companies along with LVLT in the content distribution industry. The clear leader in this industry is the dominant Akamai Industries. However, many companies that sign deals with the content distribution industry do not like to rely on only one deal. This is why Netflix has all three of these companies signed to a deal because they simply don’t want to put all of their eggs in one basket. This opens up an opportunity for LLNW and LVLT to gain some market share away from AKAM, and the growth of this industry certainly gives them a chance.
Level 3 Communications (LVLT)
Company Description – Yahoo! Finance
Level 3 Communications, Inc. engages in the communications business in North America and Europe. It offers network and Internet services, including transport services, high speed Internet protocol services, dedicated Internet access, virtual private network services, and dark fiber services, as well as managed modem, an outsourced, turn-key infrastructure solution; and colocation services.
Key Ratios
P/S: .67
Growth next 5 years: 4%
48% increase in price YTD
Negative Free Cash Flow
Outlook
For being in such a high growth industry, this company looks rather stagnant to me. The company CEO explained how well positioned the company was for this growth, however, still issued guidance of only 2% increase in revenues for 2011. Of course, the stock is very cheap (trading around $1), so it may pay to take a small share in this company and hope that they can gain some market share.
Akamai Technologies (AKAM)
Company Description – Yahoo! Finance
Akamai Technologies, Inc. provides services for accelerating and improving the delivery of content and applications over the Internet in the United States and internationally.
Key Ratios
No Debt
15% growth next 5 years
ROE: 8.74%
Profit Margins: 16%
S&P 5 Star Stock
Outlook
Akamai Technologies is the leader in the industry. They have many high profile customers, and they demand high prices from them. This could potentially spell harm for AKAM because their prices could be undercut by LVLT and LLNW. AKAM recently had a huge drop in stock price because the CEO issued SLIGHTLY smaller guidance for year 2011. This may present a good opportunity to snag an industry leader at a lower but expensive price.
While all of these companies have something to offer as far as growth potential, I would rather invest in the already established Akamai Technologies. However, with such a high price, I am worried that the smaller competitors could grab just enough market share to keep AKAM from zooming ahead. I have decided that if I invest in this industry, I would buy shares in ALL of these companies, with a little more money devoted to AKAM. This way, I will be able to capture the growth potential of the industry without exposing myself to the risk of one single company.
*I have no positions in the stocks mentioned